1. Introduction

At Aethon Int, we are committed to protecting the privacy and personal data of our clients, users, and partners. This policy explains how we collect, use, store, and protect personal data in line with the UK General Data Protection Regulation (UK GDPR), the EU GDPR, and the Data Protection Act 2018.

2. Who We Are

• Company Name: Aethon int.
• UK Entity: Aethon Group Ltd (Registered in the United Kingdom)
• Operating Locations: United Kingdom and Pakistan
• Contact Email: hello@aethondigital.com

3. What Personal Data We Collect

We may collect and process the following data:

• Name, email address, phone number, and business information
• IP address, browser/device type, location (website/app usage)
• Project-related files and media (e.g., app/web/social media content)
• Analytics and tracking data via cookies

4. How and Why We Use Your Data

We only process personal data when we have a lawful basis, including:

• Consent: When you voluntarily opt-in (e.g., newsletter sign-up)
• Contractual Obligation: When providing you services you’ve requested
• Legal Obligation: To comply with UK or international regulations
• Legitimate Interest: For internal analysis, service improvement, or marketing (never intrusive)
  
  

5. How We Protect Your Datas

We use a combination of technical and organisational measures:

• SSL encryption on all digital platforms
• Access control and password-protected systems
• Role-based data handling
• Secure cloud storage and project management tools
• Data is only accessed by authorised team members

6. Data Sharing & Transfers

Your data may be shared with trusted third parties (e.g. cloud providers, analytics tools) only for the purposes stated.
As part of our global operations, data may be processed by authorised staff in the UK and Pakistan. Where applicable, we implement Standard Contractual Clauses (SCCs) to safeguard international transfers.

7. Your Rights Under GDPR

You have the right to:

• Access your data
• Request correction or deletion
• Restrict or object to processing
• Request data portability
• Withdraw consent at any time
• To exercise any of these rights, please contact: gdpr@aethondigital.com

8. Data Retention

We only retain data for as long as necessary:

• Client project data: up to 7 years for legal or financial purposes
• Marketing data: until unsubscribed or inactive for 12+ months

9. Breach Notification

In the event of a data breach that affects your personal data, we will notify you and the relevant authorities (ICO) within 72 hours, where required by law.

10. Contact

For any questions regarding this policy or your data:

• Email: gdpr@aethondigital.com